by SavvySender
Thursday, July 10, 2014 3:22 PM EST
Savvy Sender now automatically adds the List-Unsubscribe header to every email. This makes unsubscribing even easier for contacts, since email services like Hotmail, Gmail, Yahoo! Mail, Outlook.com, and many others look for this header and then automatically add an unsubscribe link near the top of the page when the email is opened.
Although losing subscribers is never ideal, a small amount of list attrition is normal and the List-Unsubscribe header helps prevent the contact from flagging your email as spam, which could negatively impact your future delivery rates and open rates.
To increase engagement and decrease unsubscribes, make sure your subject and content are as relevant as possible and are only sent to people whom opted-in.
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