Why use email marketing?
Email marketing is an easy and cost effective way to promote your business, products, services, and events.
Cost effectively grow your business
Email marketing is significantly less expensive than other forms of marketing such as postal mail, television, radio, and magazines.
Generate sales & leads
Link directly to products or sign up forms on your website to drive immediate sales. Add subscription forms to your website to generate leads and build your lists.
Instantly see when contacts open emails, click links, or unsubscribe.
Automatic list management
- Contacts can unsubscribe (opt-out) using a link that is automatically included at the bottom of every email.
- Bounced emails are automatically unsubscribed.
Drive traffic to your website
Using links in emails is a quick and powerful way to get people to visit your website.
Build relationships, loyalty, & trust
Customers and prospects are more likely to purchase from people they know, like, and trust. You can use email marketing to build trust with customers and prospects through regular communication.
Generate brand awareness
Whether you are introducing a new brand or promoting a well established brand, email marketing is a great way to communicate your brand's style, culture, and ideals.
Send announcements, press releases, and service notices to excite and inform customers, prospects, employees, partners, and the media.
Promote upcoming events
Email marketing is a fantastic way to let people know about upcoming events, remind people when and where an event will take place, and encourage people to spread the word.
Regularly contacting customers and prospects through email marketing will help them remember your products and services when they are ready to purchase. Being top-of-mind also boosts referrals.
Non-profit organizations and charities can link directly to a fundraising webpage or an online donation form to request contributions.
Target specific groups of customers or prospects
By segmenting customers or prospects into lists by interest (or other relevant factors), you can send targeted messages that will be very effective.
Improve customer retention
Sending regular updates is a great way to keep customers engaged, improve customer satisfaction, and decrease customer churn.
Assistance Complying with CAN-SPAM Act
Your mailing address and an unsubscribe link are automatically included at the bottom of every email.
Email marketing is easy and effective, sign up for free.