Knowledge Base: Location Information & Data

Location information is used in the Savvy Stream™ to provide a friendly way to see where opens, clicks, unsubscribes, and other activities occur.


Location information is approximate, based on third-party data. Location data is often accurate; however, Internet service providers occasionally register their IP addresses to a location other than the location the IP address services (such as their headquarters or remote office), which can cause an IP address to show the incorrect location.


Savvy Sender works to provide the best experience possible and that includes making regular updates to location information.