Thursday, July 10, 2014 3:22 PM EST
Savvy Sender now automatically adds the List-Unsubscribe header to every email. This makes unsubscribing even easier for contacts, since email services like Hotmail, Gmail, Yahoo! Mail, Outlook.com, and many others look for this header and then automatically add an unsubscribe link near the top of the page when the email is opened.
Although losing subscribers is never ideal, a small amount of list attrition is normal and the List-Unsubscribe header helps prevent the contact from flagging your email as spam, which could negatively impact your future delivery rates and open rates.
To increase engagement and decrease unsubscribes, make sure your subject and content are as relevant as possible and are only sent to people whom opted-in.
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Friday, July 4, 2014 10:17 AM EST
Savvy Sender would like to wish everyone a happy Fourth of July!
Did you know (according to History.com)?
“John Adams believed that July 2nd was the correct date on which to celebrate the birth of American independence, and would reportedly turn down invitations to appear at July 4th events in protest. Adams and Thomas Jefferson both died on July 4, 1826--the 50th anniversary of the adoption of the Declaration of Independence.”
We hope you enjoy the fresh air, the beautiful weather, and most importantly, our nation’s freedom!