Knowledge Base: Can I delete "Do Not Email" contacts?

Contacts marked as “Do Not Email” should not be deleted, because “Do Not Email” contacts also include people that clicked the unsubscribe link and chose do not email.


Deleting a contact may cause CAN-SPAM compliance issues. For example, if a “Do Not Email” contact is deleted, and then re-imported into a list, the contact will be sent future emails even though the contact chose to opt-out.


Keep in mind, CAN-SPAM requires contacts be able to unsubscribe for at least 30 days, so deleting contacts (or lists) before 30 days may violate CAN-SPAM. Per the website:


"Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message."